New Filter Family Adds Diversity to Instagram Toolset

New Filter Family Adds Diversity to Instagram Toolset


Instagram recently added some new filters . The addition of the 5 new filters brings the total number in the app to 24 New Filter Family Adds Diversity to Instagram Toolset

“In December 2012, we added Mayfair and Willow to the Instagram filter family — and a lot has happened in the last 2 years. Photography trends have evolved, and the capabilities of the camera on your phone have vastly improved.

“Inspired by the photography, art, fashion, and design of the global Instagram community, we’re releasing five new filters that we believe are our best yet,” the company said.

In addition to the new filters, Instagram has changed how filters are displayed at the bottom of a photo — their effects are shown as a blurred thumbnail of the pic — and the display order of the filters can be altered by dragging and dropping their thumbnails where you want them in the app’s filter tray.

Filters that aren’t often used can now be hidden from sight, too.

Subtle Effects

Each of the filters included in the latest version of Instagram, which is available at the Apple App Store and Google Play, makes subtle mood changes to a photo. They are Slumber, Crema, Ludwig, Perpetua, and Aden.

Commercial Appeal

Competitive pressure might have had a role in the roll out from the new filters, noted IDC Investigation Director Chris Chute.

“A host of me-too apps happen to be introduced to the market since Instagram was launched. Filters are becoming any competitive advantage for Instagram and so I suspect you’ll see it develop more filters in the future because that’s the real value of their service, ” he advised us.

Instagram also has an advantage on some of its rivals since it adds new filters absolutely free. “A lot of competitors offer new filters, but you need to pay for them using in-app purchases, ” Chute explained.

He added that the modern filters, which have the kind of nuance found in skilled products, will be welcome one of many app’s growing cadre regarding commercial users.

“Instagram is quickly transforming into a commercial tool for any business that desires to use social media in a very more artistic context than tweeting out positive news as to what their company is up to. These filters seem to have particular value to any commercial audience, which is also a method to remain competitive, ” Chute extra.

Little Effect for Pros

While Instagram has improved its features over the years, the app still falls short of what’s available to professional photographers.

“Even the apps that imitate the features for professional photographers are not anywhere near as powerful or flexible. They imitate professional features but they’re not getting close to equaling them at all,” David D. Busch, creative director of the David Busch Photography Guides, told us.

The migration of professional-style features to the smartphone camera, though, has had its impact on pro shooters. “As Instagram and other apps begin to bring professional techniques to the casual user and smartphone artist, pros are using their creativity to come up with new ‘looks’. Smartphone vendors and app developers will then try to copy them,” Busch explained.

A limitation of filters like those on Instagram is that they can add a sameness to a portfolio. “When people see a filter applied to a photo for the first time, they think it’s original, but it’s not. Most Instagram photographers just want something different from an old snapshot, and filters can make a bad picture a little better,” noted Busch.



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